Insight Agent
Reads funnels, replays, forms, and surveys; finds the segments that behaved differently and why.
Wingz Intelligence Engine
Hand it to Wingz
Wingz is the AI layer woven into Wingify that helps your team understand your visitors, decide what's next, take action, and learn from every result. Work with agents, workflows, and the AI tools you already love.
Understand
Your AI team for the entire optimization loop
Wingz brings agents, workflows, and connected AI into one place, so your team can move from insight to action faster. Wingz runs the whole optimization loop as one continuous cycle — understand, decide, act, and learn — so every visitor gets the most relevant experience, in the moment.
Go from idea to live variation in seconds
What used to take hours now takes one prompt.
Describe the change you want, and within seconds a new experience is ready.
Want a pop-up that matches a fresh design handoff? Add the link or screenshot, describe the goal, and it's done.
The AI interprets design intent, reads the layout, understands the visual goal, and builds the variation from what you've shared.
Already know which CTA, headline, image, or form field needs to change? Click it directly and tell the AI what you want. It understands the context of the selected element and makes the change.
Find what you don't have time for
Wingz AI works in the background, processing 70-90 billion events a day. It surfaces anomalies, patterns, and emerging intent before your team knows to look.
Get a DemoAgents, Workflows, and AI beyond.
Give an agent a task. Link agents into workflows for bigger outcomes. Or bring Wingz into the AI tools your team already uses with Wingify’s MCP.
Agents
Choose from a library of built-in agents, or create your own. Each one owns a task end to end, works inside your guardrails, and brings back the evidence in Wingz Chat.
Hypothesis Agent
Turns evidence into ranked, testable ideas and drafts the variations.
Synthetic Testing Agent
Tests a change on synthetic visitors built from your real segments before a real one sees it.
Experiment Agent
Prepares audience, variations, metrics, and launch.
Personalization Agent
Serves the right experience per segment, from the first click.
Rollout Agent
Stages a feature out, holds on a guardrail, reverts, resumes.
Merchandising Agent
Re-ranks search, recommendations, and placements per shopper, inside your margin rules.
Messaging Agent
Picks the channel, timing, and offer for the follow-up.
Guardrail Agent
Watches the metrics you declared and reverses anything that breaches them.
Build your own
Name it. Brief it. Give it a purpose. You decide what it can read and which tools it can call, and it builds in your design system — so it looks and sounds like you.
Workflows
Agents handing off to agents, across suites, toward one outcome. Start from a pre-built workflow, or create your own.
Set your trigger and action
Every workflow starts with a trigger and ends with an action.
Drag, drop, and prompt an AI agent
Tell the agent what to do — analyze a campaign, run a check, send the findings as an email.
Scale with multiple agents
Run several agents in parallel, and the whole process runs on its own, end to end.
Wingify anywhere
Everything Wingz agents know, in the AI you already use.
Claude
Ask about results, segments, and learnings; draft hypotheses back into Wingify.
ChatGPT
The same server, the same permissions, in the tool your team already opens.
Cursor
Flags, SDK snippets, and rollout state right next to the code.
Connect your own
One server for the whole account.
An agentic platform your legal team can sign off
Wingz runs under Wingify’s Responsible AI Policy and the same certified security program as the rest of the platform, with the region your AI processing happens in as a setting you choose.
Same security program as the platform
ISO 27001, ISO 27701, SOC 2 Type II, GDPR, CCPA, HIPAA, and more. Certificates are in the Trust Center.
Built for the EU AI Act
Transparent, accountable, human in charge. Nothing goes live without approval; every hypothesis shows its reasoning; every action is logged; customer PII is never used to train models.
Your region, for storage and inference
Pick where visitor data is stored and where agents process it. End-user data never leaves the region you choose.
You set the pace
How much Wingz runs is up to you. Autonomy is a dial, not an all or nothing.
Start where you're comfortable and give more autonomy on results, not on a promise.
Propose and approve
You're in the loop
Act inside guardrails
AI runs, within your limits
Autopilot
Earned over time and decided by you
The safeguards never switch off: an approval gate, guardrail metrics, traffic caps, a kill switch, and a permanent holdout. Always on.
Measured, not promised
4,000+
customers on the Wingify platform
530Bn+
experiences optimized across the platform
16+
years of experimentation behind every call
90+
countries where teams run Wingify today
Stop guessing. Start growing.
Frequently Asked Questions
Here is what teams usually ask before they start
Wingz is built specifically for digital optimization and experimentation. It is woven into the Wingify platform, where it can access your analytics, heatmaps, session recordings, campaigns, and workflows to act on real product and customer data. General-purpose assistants like ChatGPT, Claude, and Gemini are built for broad, open-ended conversation and knowledge tasks. Wingz is built to help you find opportunities, run better experiments, and turn results into your next strategic move.
No. Wingz AI is designed for optimization, product, and marketing teams to use directly. You can prompt it in plain language, click any element on a page to make a change, upload reference files, and get data-backed ideas and reports without writing code or running analyses.
Where a developer should step in: for advanced integrations, custom data sources, complex targeting logic, or connecting Wingz to your own systems via APIs or MCP, a developer can extend what Wingz can reach and do.
No. Wingz handles analysis and suggestions. Your team decides what gets tested and when. Nothing goes live without your explicit approval.
Yes. Connect GA4, Mixpanel, Amplitude, and Notion directly inside Wingz for unified analysis, without leaving the platform.
Yes. Wingz follows strict privacy and security standards and does not use your customer data to train global models. Sensitive data is masked automatically. The platform is SOC 2 Type II certified and ISO 27001 compliant.
Wingz Core is automatically enabled for all paid Wingify accounts. Wingz Advanced, Credit Packs, and the Enterprise Data Control add-on are activated on request through your Wingify Account Manager.
With Wingify’s MCP, you can run Wingz from any AI agent you trust. This includes a one click integration with Claude, ChatGPT, Cursor, and Gemini. With our Enterprise Data control, you have the option to Bring Your Own Model (BYOM).
With Wingz, an Agent is a specialized AI you configure once to handle a repeatable optimization task — like analyzing a campaign, segmenting across regions, or generating test ideas — and it runs that work the way you would, every time.
A Workflow is a broader, customizable automation that chains triggers, actions, and one or more Agents together.
In short: an Agent does a specific job, while a Workflow orchestrates multiple steps and Agents to automate an entire process.
