Wingify Experimentation Suite > Split URL Testing
Split your traffic across two URLs to test redesigns or new user flows against the current experience and let your users pick the winner, not your hunch.
To test a headline or a CTA, an A/B test on the same URL is all you need. But when the change is a whole new page, a new flow, or a fresh storyline, you need more proof. Split URL testing allows you to have a separate URL for each version and analyze impact at scale.
When does Split URL testing add immense value?
Pit the new design against the current one and switch only once it proves out on live traffic.
Test a single-page checkout against your multi-step flow and keep whichever converts more buyers.
Compare a mega menu against a simpler dropdown to see which helps visitors find and buy faster.
Send traffic to a new pricing layout and measure the effect on sign-ups before you commit.
Before rolling a new CMS template out site-wide, test it against the old one on real visitors.
Stand up a new offer page at its own URL and test it against your existing one.
Built new experiences? Host them on separate URLs from the existing one and add them to the Wingify dashboard as variations.
Target specific user cohorts based on their location, device, traffic source, past behavior, etc., with 40+ inbuilt targeting parameters.
Monitor conversions, engagement, and revenue from new experiences, and see the real-world impact, which is often a black box.
Advanced statistics that show which experience was received positively by users, so that you ship what they like, not what you ‘thought’ was ideal.
A winning experience is just the start, not the finish. Wingify ties user behavior analysis to the statistical result, so you carry the lesson into the next campaign.
Observe heatmaps, scrollmaps, and clickmaps to see whether users pay attention to the sections you want them to.
Watch session recordings and understand their intent, spot friction points, see error occurrences, and identify drop-off instances.
Save hours of hunting through user data by summarizing heatmaps and sessions to catch engagement, intent, and friction patterns all at once.
Wingify Platform helps me quickly and easily find conversion optimization wins that I can standardize across our whole enterprise. I don’t like to use the phrase ‘best practice’ unless I can prove it, and my proof is in the data provided by Wingify.
Director, User Experience
Validate your ideas at scale, with all the controls you need.
Explore Web ExperimentationWhen you want to compare one change at a time — like a headline, CTA, or image — A/B testing helps you see which version performs better with less traffic.
When you want to test multiple elements at the same time — like headline, image, CTA, and layout — multivariate testing helps you understand which combination performs best.
Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.
We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.
Data centers in the US, the EU, and India.
A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.
Here is what teams usually ask before they start
A/B testing changes small things on the same URL with a visual editor. Split URL testing compares bigger changes, like a full redesign or a new flow, hosted on separate URLs. Rule of thumb: tweak with A/B, redesign with Split URL.
No, host the new version at its own URL, the one your team already built, and point the test at it. Wingify splits the traffic and tracks the winner.
Yes, the control and the variation can live on different domains, with all the data captured in a single test.
For a small change like a button color or a headline, use A/B testing instead. A redirect adds overhead that a minor tweak does not need.
Wingify’s real-time reporting shows you the winner, the improvement, and the conversion-rate range, and you can slice the results by segment to see where a version over- or under-performed.
Free for 30 days. No credit card required.
Talk to a sales representative
Your dedicated Wingify representative will be in touch shortly to set up a time.
at
Increase in Trial activation
