Wingify Experimentation Suite > AB Testing
Red or blue? Short form or long form? New headline, new CTA, new layout? Wingify helps you create and A/B test different versions of your website, so you can keep discovering what actually improves conversions.
Launch multiple A/B tests on the same page without overlap, using exclusive traffic allocation to keep results clean and reliable.
Target experiments by audience, context, and behavior, so each test reaches the visitors it was built for.
Schedule experiments to go live when they matter most, from product launches and campaigns to promotions and regional rollouts.
Measure how every test performs across the customer journey, from first clicks to conversions, revenue, and everything in between.
For quick “let’s try it” moments. Update copy, CTAs, images, forms, banners, and more with a point-and-click editor — no code needed.
Best for: Fast page updates, CTA tests, content changes, and visual updates.
For tests that need more muscle. Use HTML, CSS, JavaScript, and jQuery to build advanced variations and custom experiences.
Best for: Complex UI changes, custom logic, advanced interactions, and developer-led tests.
For when the idea is there, but the blank page is not helping. Use Wingz AI to generate copy, shape variations, and speed up campaign setup.
Best for: Ideation, alternate copy, variation prompts, and getting unstuck.
Wingz helps teams move from insight to idea to live test faster, acting as an intelligent partner across the experimentation lifecycle.
A winning test is great. Knowing why it won is even better.
Use Bayesian-powered reporting built for real-world marketing decisions, so you can act with more confidence and less second-guessing.
Get a real-time view of which variation is impacting conversions positively, calculated at a 99% probability, with inbuilt error corrections and prior health checks.
Customize your results, filter reports, export results, and explore advanced details like probability curves, absolute potential loss, and detailed calculation reports.
Some A/B tests are simple. Others need a little more room to fly. Wingify gives both marketers and developers the tools to create experiments without slowing each other down.
Add and test banners, modals, forms, timers, and more with ready-to-use widgets built into the Visual Editor — no code needed.
QA before you go live and see variations as they would load for actual visitors.
Run your A/B tests across domains and capture all the data in a single test.
Smart notifications give you a quick overview of your test. You can see if a variation resulted in a smart decision, the recommended action for your test, and how long you need to run this test.
Wingify lets you schedule your A/B test campaigns to start at a later date or time, matching your unique preferences.
You can pick a goal from your always-on list to measure in an A/B test. In addition to the direct impact of the A/B test on your goal performance, this also helps you understand how conversions for a specific Goal are impacted by a series of A/B tests.
See what happened, and see why. Wingify connects test results with heatmaps, clickmaps, and visitor recordings so you can compare behavior across each version.
Automatically capture heatmaps and clickmaps for visitors included in your tests. See which parts of the control or variation people clicked, ignored, or engaged with most, then connect those behaviors to conversion performance.
Compare visitor recordings from people who saw the control against those who saw the variation. See how each version changes the way visitors move, click, scroll, hesitate, or complete key actions on your page.
Start with what you need today and add more as you grow, all on one connected platform.
Explore Web ExperimentationWhen you want to test multiple elements at the same time — like headline, image, CTA, and layout — multivariate testing helps you understand which combination performs best.
When you want to compare bigger changes, separate URLs, redesigns, or alternate flows, split testing helps you see which path drives stronger results.
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Here is what teams usually ask before they start
Wingify’s A/B testing platform helps teams create and compare different versions of a website, landing page, CTA, form, layout, headline, or digital experience to see which one performs better. It supports marketers, developers, and experimentation teams with visual editing, code-based testing, audience targeting, scheduling, analytics, and behavioral insights.
Wingify is built for marketers, developers, product teams, growth teams, and experimentation teams. Marketers can use the Visual Editor to make quick no-code changes, while developers can use the Code Editor with HTML, CSS, JavaScript, and jQuery for more advanced experiments.
Yes. Wingify includes a Visual Editor that lets you update copy, CTAs, images, forms, banners, and other page elements without writing code. You can also use ready-to-use widgets such as banners, modals, forms, and timers to build test variations faster.
Wingz AI helps teams move faster across the experimentation lifecycle. It can analyze behavioral data, identify friction points, generate test ideas, create testing hypotheses, help build campaign variations, and summarize learnings so each experiment can inform the next one.
Yes. Wingify connects A/B test results with behavioral insights such as heatmaps, clickmaps, and visitor recordings. This helps you compare how visitors interact with the control and variation, so you can understand not just what happened, but why.
Wingify combines experimentation tools, AI support, behavioral analytics, and Bayesian reporting to help teams identify opportunities, launch tests faster, understand performance, and keep improving customer experiences based on real visitor behavior.
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