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Wingify Commerce Suite > Merchandising

Look closer. Match every shopper to the right product.

Combine AI-powered product ranking with hands-on merchandising control to drive more clicks, conversions, and revenue.

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Merchandizer comparing Strategy A and Strategy B ranking approaches

Smarter ranking

Use AI to automatically prioritize the most relevant products for every shopper while keeping full control over what gets promoted, pinned, buried, or boosted based on your business goals.

Agile control

Launch new collections, promote seasonal drops, manage overstock, or push high-margin products without waiting on technical teams or manually rebuilding every category page.

Proven performance

Test ranking strategies, compare merchandising rules, and understand which product order drives the strongest clicks, conversions, revenue, and average order value.

Merchandising, minus the guesswork

Use AI-powered ranking, business rules, and experimentation to make every collection page more relevant, agile, and profitable.

Merchandising logic with deals and product recommendations for a high-intent shopper

Wingify helps you move beyond fixed sorting rules and generic grids by adapting product ranking to shopper behavior, context, and business priorities.

When every product ranking change requires development support, merchandising becomes slow and reactive. Wingify gives business teams a user-friendly way to manage rules, prioritize products, and adjust strategies without heavy technical dependency.

Manual merchandising does not scale, but fully automated systems can ignore brand, margin, inventory, and campaign priorities. Wingify brings together AI intelligence and strategic control, so your teams can automate where it makes sense and intervene where it matters.

Ranking decisions are often based on assumptions. Wingify helps teams test and compare strategies, then use performance data to refine how products are displayed across key shopping journeys.

One suite, every merchandising strategy

Launch new products with more visibility

Pin or boost new arrivals across relevant collection pages so shoppers see your latest drops the moment they land on your site.

Boost algorithm highlighting New Arrivals for bags with top search results

Promote high-margin products

Prioritize products that support profitability while still maintaining a relevant and engaging shopping experience.

Boost algorithm highlighting High Margin products for jewellery search

Move excess inventory faster

Boost overstocked products in strategic categories, collections, or campaigns to improve sell-through without compromising the shopper journey.

Boost algorithm highlighting Overstocked Products for home bedding

Support seasonal campaigns

Adapt your product listing pages for key retail moments, from holiday campaigns to end-of-season sales, without waiting on technical implementation.

Merchandising logic for kids category with holiday sale recommendations

Personalize category experiences

Serve different product rankings for different segments, traffic sources, or shopper behaviors, helping each visitor discover the products most likely to matter to them.

Spring sale ad personalization with offer categories for a shopper segment

Test merchandising strategies

Compare manual rules, AI-driven ranking, and hybrid strategies to identify which approach performs best for each page or audience.

A/B comparison of merchandising algorithms Strategy A and Strategy B

Merchandising features your team will actually use.

Move quickly, stay in control, and use performance data to decide what shoppers should see next.

AI-powered product ranking

Automatically prioritize products based on shopper behavior, engagement, catalog data, and performance signals.

Business rules and manual controls

Pin, boost, bury, or exclude products to support launches, inventory needs, margin goals, brand priorities, and campaign strategies.

No-code merchandising management

Empower ecommerce and merchandising teams to adjust product exposure quickly without relying on development teams for every change.

Strategy testing and experimentation

Compare different sorting, ranking, or promotion strategies to understand what drives the most revenue and engagement.

Revenue-focused reporting

Track how merchandising decisions influence clicks, conversions, average order value, and revenue, so your team can optimize with confidence.

Unified product discovery

Connect merchandising with search, recommendations, personalization, and experimentation as part of a broader commerce experience strategy.

Powerful on its own.
Even stronger as part of Wingify Commerce.

Start with what you need today and add more as you grow, all on one connected platform.

Explore Wingify Commerce

Wingify Search

Help shoppers find what they came for, using semantic search that understands intent.

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Wingify Recommendations

Keep discovery moving with personalized product suggestions across the shopper journey.

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Enterprise-grade security & support from day one

Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.

Certified and compliant

We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.

soc type2 certificattion
ccpa ready certification
hippa ready certification
ccpa ready certification
gdpr ready certificattion
International Organization Standardization Certification
gdpr ready certificattion
International Organization Standardization Certification
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification

Store your data where you need it

Data centers in the US, the EU, and India.

Support that you can count on

A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.

The smart way to rank
your category pages

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Frequently Asked Questions

Here is what teams usually ask before they start

In Wingify Merchandising, your manual rules take priority over AI ranking, so your team stays in control. AI helps optimize product order based on shopper behavior and context, while your rules decide what gets pinned, boosted, buried, or excluded based on your business priorities.

Merchandising controls how products are ranked and displayed across category pages, collection pages, and search results. Recommendations surface personalized product suggestions in dedicated placements like the homepage, product pages, or cart to support discovery, cross-sell, and upsell.

Built-in merchandising on most ecommerce platforms offers basic manual sorting. Wingify Commerce Merchandising adds AI-powered product ranking, business rules, testing, and performance insights, so your team can adapt product visibility based on shopper behavior, commercial goals, and what actually drives results.

Wingify Merchandising connects to your store through flexible APIs, SDKs, or script-based implementation. It works across common ecommerce platforms.

Yes. Wingify Merchandising is built to handle large catalogs and many category pages, applying AI ranking and business rules consistently across your listing pages.