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Wingify Analytics Suite > Behaviour Analytics

Watch every click tell you something more

Wingify Behavior Analytics turns clicks into clear growth opportunities by capturing every interaction, helping you stop guessing and start building experiences that truly resonate.

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Wingify Insights heatmap and session analysis interface

Visual behavior discovery

Uncover hidden friction and rage clicks with session recordings and heatmaps that show you exactly what visitors see and do.

Attention and scroll clarity

See what visitors actually notice with heatmaps and scrollmaps, so your key content sits where eyes and clicks land, not below the fold.

Drop-off detection

Pinpoint the exact field or moment visitors abandon using form analytics and session recordings, so you fix what costs you most.

The path to progress

Closing the gap between data and action

Experimentation is only as good as the evidence behind it. Wingify Behavior Analytics provides the clarity you need to challenge existing ideas and move forward with confidence.

Uncover the hidden friction

Most analytics tools tell you what happened, but they rarely tell you why. By visualizing user behavior, you can see the specific fields, buttons, or layouts that cause users to pause or abandon their journey.

Validate your growth hypotheses

Don’t waste development time on guesses. Use behavioral data to prioritize your testing roadmap, ensuring every experiment is rooted in real user struggle or success.

Scale what works, faster

Once you identify a winning pattern, deploy it across your entire digital footprint. Wingify Behavior Analytics ensures that your growth is repeatable, measurable, and free from the weight of guesswork.

Discover how visitors navigate your website

Uncover the exact drop-off point

Form analytics report showing where visitors abandon a field

Find the specific field that makes visitors hesitate or refill, and turn more browsers into buyers.

Catch frustrated clicks and unresponsive elements that signal something is broken.

Share observations with engineering and design, so discovery turns into shipped fixes.

Target the right users with precision

Advanced user segmentation

Filter visitors by technology, geography, or specific behavior to understand how different cohorts experience your brand.

Behavior-based filtering

Filter user sessions based on rage clicks or form abandonment, to learn what that costs you in conversions.

Privacy by design

Collect every insight without compromising trust. Sensitive information is masked automatically, keeping your data secure and compliant.

Built for growth, rooted in trust

Decisions backed by reality

Replace internal opinions with objective user data. Wingify Behavior Analytics gives you the confidence to make bold product decisions based on evidence of what visitors actually do.

From discovery to test without switching tools

Wingify Behavior Analytics works natively with experimentation and personalization, so you move from finding friction to fixing it in one place.

Analysis that does the digging for you

Wingz highlights user patterns worth your attention, so your team spends its time acting on insight rather than hunting for it.

Lightweight by design

The script loads asynchronously to ensure that deep analysis never comes at the cost of your page speed.

Security you can rely on

We maintain the highest standards of data protection, including GDPR and CCPA readiness, alongside SOC 2 Type II and ISO certifications.

Expert support at every step

Access 24/7 technical assistance and dedicated success management to ensure your optimization program never hits a standstill.

Powerful on its own.
Even stronger as part of Wingify Analytics.

Start with what you need today and add more as you grow, all on one connected platform.

Explore Wingify Analytics

Wingify User Feedback

Understand why users behave the way they do by capturing contextual feedback, at the right time.

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Wingify Journey Analytics

Connect numbers with behavioral context, so you can find conversion friction, see what's causing it, and act on it.

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Enterprise-grade security & support from day one

Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.

Certified and compliant

We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.

soc type2 certificattion
ccpa ready certification
hippa ready certification
ccpa ready certification
gdpr ready certificattion
International Organization Standardization Certification
gdpr ready certificattion
International Organization Standardization Certification
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification

Store your data where you need it

Data centers in the US, the EU, and India.

Support that you can count on

A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.

Stop Guessing.
Start Growing.

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Frequently Asked Questions

Here is what teams usually ask before they start

Behavior analytics reveals where visitors hesitate, what they scroll past, and why they leave without acting. Track how many users arrived, which pages they landed on, and how many converted.

With Wingify Behavioral Analytics, you can track user behavior via:
Heatmaps which show what gets clicked and ignored
Session recordings which let you watch the drop-off happen
Form analytics that find the field where users quit
Surveys that ask them why they leave

Wingify Behavior Analytics differs from traditional analytics tools in three ways.
It captures both the 'what' and the 'why', combining behavioral data (heatmaps, session recordings) with contextual feedback (on-page surveys) and tracking user journeys (analytics) in one platform. It works across both web and mobile apps with dedicated SDKs. It bills by the number of users you track, not sessions, so you can watch unlimited sessions per user.

Wingify Behavior Analytics tells you what to test and who to test it on. A heatmap or recording shows where visitors struggle, and that friction becomes your hypothesis. Based on the hypotheses, you can create a test or an experiment without leaving the platform, then analyze the data to see how visitors respond. You can create segments based on user behavior, e.g., for people who abandon at checkout, who become an audience you can personalize for.

No, installing our script will not impact your site performance. Wingify Behavior Analytics loads asynchronously, so it won't interfere with your site's speed or the user experience.

With Wingify Behavior Analytics, teams can control which specific fields are masked, and choose whether to sample sessions or capture 100% of users. Wingify Insights is GDPR and CCPA compliant, and is SOC 2 Type II and ISO 27001 certified.

Yes, you can. Wingify Behavior Analytics provides dedicated SDKs for iOS and Android, Flutter and React Native (hybrid apps), allowing you to analyze in-app interactions with the same depth as your web experience.