Increase your website sales and conversions.
Website optimization tools that simply work.
Wingify is the only product suite available which is designed to increase website conversion rates. For optimizing conversions, it provides a single platform to use technologies such as split testing, behavioral targeting, visitor segmentation, contextual targeting, web analytics and funnel analysis. In addition to providing marketer friendly interface where he can optimize conversions without involvement of IT department, Wingify also exposes a developer API which can be used to create infinitely flexible analytics, testing and targeting solutions. Providing all the tools for conversion optimization (goals, segments, analytics, testing and targeting) in one single dashboard is quite innovative.
Wingify has developed a product which combines the best elements from web analytics, split testing and behavioral targeting to assist a marketer in optimizing conversion rates on a website. As far as innovation is concerned, it is a leap of at least an order-of-magnitude in this area because with Wingify all the tools and techniques required for conversion optimization are available at one place.
Currently, people need to fiddle around with multiple different solutions for achieving better conversions:
The trouble with currently used solutions is that all of the above three components are available from different software vendors and do not work with each other smoothly. For example, the goals setup in analytics software cannot be benchmarked by the split testing software. Plus, the targeting software cannot integrate easily with testing platform. What we have done at Wingify is to solve this pain point by providing everything within the same platform. A single JavaScript tag integration for all the purposes: analytics, testing and targeting.
We believe it represents a major innovation in this field because need of the hour is fully-integrated, easy to use software for improving website sales and conversions. Currently available solutions all revolve around traditional metrics such as pageviews, visitors, etc. But what a website or online business ultimately survives on is sales and revenues; so Wingify is architecture to revolve around the business-derived metrics and ideology that what matters on a website is its conversion rate. And to facilitate this purpose, it is vital to measure, analyze, test and optimize the conversion rate, all of which is possible with Wingify. In past, our clients have experienced about 50-90% increase in conversion rates within first 10 days of using Wingify. This increase in conversions further led to decrease in marketing costs by 10-20%.
Delving into specifics, our platform provides all of these at one place:
Wingify is a realtime conversion optimization suite. That is, testing and targeting is done in realtime as a visitor moves across the website which maximizes his conversion probability. The realtime nature of targeting is possible by the innovative backend architecture which can easily scale to handle millions of requests per day.
There are tons of ways in which our clients have been using Wingify, some of the most prominent methods are listed below:
All in all, ability to create complex visitor segments using 30+ metrics, doing web analytics on those segments, then running segment specific split and multivariate tests and finally doing behavioral targeting using the same dashboard is quite innovative and at the same time a relief for all conversion optimization practitioners.
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