Increase your website sales and conversions.
Website optimization tools that simply work.
| Our product suite and in-house conversion experts enable you to follow a proven process of website conversion optimization: setting up website goals to track performance, creating multiple segments of your website visitors, performing analytics to know exact bottlenecks in conversions, testing different versions of website to remove bottlenecks one by one, and finally setting up targeting to optimze website to different visitor segments. |
| Test different variations of your site by creating and running split, A/B and multivariate tests using intuitive WYSIWYG editor (with built-in image manager and uploader). Run tests on headings, banners, layouts, forms, etc. Extremely simple integration through a single piece of code. API allows for even tighter integration making it possible to run price and other advanced forms of tests. |
| Choose to run the test only for the selected segments. For example, see if reducing clutter from your homepage for repeat visitors actually helps increasing conversions. Benchmark the tests on multiple goals such as sales done, click throughs, signups, time spent on site, etc. to see correct tradeoffs. |
| Intuitive results of tests on multiple goals. Clearly see performance of different variations and their difference from the control variation. Also know if the difference observed in performance is statistically significant. |
| Run campaigns for different visitor segments to display customized messages, offers, content, forms, images, advertisements, calls-to-action. Images, HTML, Flash, JavaScript and Vidoes supported. Automatic tracking of clicks on campaigns. |
| Create zones on your website to run campaigns or experiments. Show targeted content to a visitor as she browses your website and crosses over different segments. Define complex targeting rules so that the most important or most recent segments get targeted first. Do geo-targeting, re-targeting, cart abandonment targeting, etc. with super ease. |
| Dead simple integration for targeting, testing, analytics, goals and other Wingify features. All integration is done through simple HTML/JavaScript code and step by step instructions are provided for integration. Preview feature (not shown) lets you preview targeting and testing for different segments before making it live on your website. |
| Create segments such as visitors who are interested but not willing, loyal visitors, social media enthusiasts, purchasers, frustated visitors and many others using a combination of 30+ metrics. Some of the metrics available for segmentation are: | ||
|
Basic
|
Time Spent
|
Page behaviour
|
|
Traffic Source
|
Recency and Frequency
|
Goals
|
| Define multiple goals in accordance to your business and website objectives. Goals can range from the most important ones such as purchase made, signed up, etc. to simple ones such as trial downloaded, used invite friends function, etc. | ||
|
Yes or no goals
|
Goals having value
|
Behavior based goals
|
| Multiple chart types allow you to visualize trends and data across different segments. For example, easily know which segments complete fare best at your goals, what percent of organic visitors spend more than 90 seconds on your site, what percent of repeat visitors type your URL directly into the browser. |
| Comprehensive reports allow you to compare different segments on multiple dimensions such as goal values, bounce rate, search keywords, refferal sources, country, city, organization, time spent, number of pageviews, number of sessions, etc. |
| Funnel Analysis lets you see how different segments follow paths to pages, categories and goals. Understand where your visitors drop off and what makes one segment drop off more than the other. |
| Export all data to MS Excel with individual visitor clickstream data. Do correlation and regression analysis in Excel to get tremendous insights on visitor behavior. |
| Powerful API to implement custom programming logic according to real-time visitor behavior. For example, detect at the checkout page if the visitor has explored other products as well, Or offer a discount as soon as a visitor is detected to have spent >10 minutes of the website. Click to experience the API in action as VisitorSense. |
| Contextual/Semantic Targeting available as a service to find related pages, products, news, etc. from your website. The API extracts sentiment, tags, concepts, categories and related links for a given URL or text. Click here to see ContextSense in action. |
| HTTP REST and JavaScript (callbacks) API exposed for tracking visitor, detecting visitors; segments, getting variations allotted to a visitor or to do behavioral targeting. Click here to read how simple-to-use, comprehensive and powerful Wingify's API is. |
@wingify