Segment and Target Your Visitors

With more than 30 metrics to choose from, Wingify offers the most expansive set of targeting options.

By exploiting multitude of metrics and their complex combinations to define and target a segment, you can create a truly personalized experience for your website visitors in real time. To give you a taste, following are just some of the metrics available in Wingify:

• Clickstream: pages visited, categories browsed, ads clicked
• Recency and Frequency: number of days since last and first visit, visits per day, number of times visited, number of times seen an ad
• Interest: time spent on site or specific pages, number of pageviews
• Loyalty: number of visits, registered/unregistered
• Monetary: Amount of stuff purchased, number of items purchased, profitability, average revenue per purchase
• Custom-defined Goals and Events: signed up for newsletter, read shipping policy, spent more than X amount of time on FAQs
• Geo-location: country, city
• Day-part: time of day, day of week
• System Variables: OS, browser, hostname
• Referral: source of visit (organic/paid/partner/direct), keywords used for searching
• Variation assigned to visitor in A/B, Split Test: segment visitors who were assigned a particular variation in a split test

Click here to see a complete list of metrics available with Wingify

You can combine the above metrics in exotic ways to do precision targeting. For example, you may want to cross-sell your partner company's consulting services to all those who have made a purchase from your website, are located in Canada and have spent more than 5 minutes on your Help pages. With Wingify, defining such targeting is a cakewalk, literally taking less than a ten minutes.

To discuss possibilities of doing targeting on your website and how it can impact your company's bottom line in a real and significant way, just shoot us a mail.

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