On-site Behavioural Targeting

Wingify allows you to setup super-flexible real time targeting which automatically adapts according to visitor behavior.

Your website visitors evolve as they interact with your website. So, your targeting should evolve as well. An individual website visitor may belong to multiple of your targeted segments. He may evolve from being a mere explorer to a likely purchaser; or his interests may shift with time. With Wingify, you can track a website visitor, and target what is most appropriate for him at the moment. Based on website and business objectives, you can setup different types of targeting strategies using Wingify:

• Behavioral targeting: using short term and long term interests, predict next likely action and present customers with most compelling offer
• Daypart targeting: targeting based on time of day and day of week. Website visitors who see an ice-cream ad are most likely to click it (and buy an ice-cream online) during noon. Similarly, customer behavior is drastically different on weekdays than weekends
• Geo-targeting: present content customized according to city, country and preferred language. Localized content and advertisements improves conversions tremendously
• Re-targeting: if a customer abandons the purchase of a product, he is targeted to buy the same product (with a discount) on his next visit
• Email targeting: predict which customers are likely to churn, offer them discounts. Predict which customers are likely to buy another product, up-sell and cross-sell them in advance
• Affinity targeting: a website visitor reveals a lot about his interests in the first few pages he chooses to visit. Target him on his affinity to your website categories
• Recency, Frequency and Monetary (RFM) targeting: target your most recent, most frequent and most monetary profitable customers as they are most valuable for your business
• Referral targeting: visitors from organic searches bounce a lot often than direct hits. Don’t loose them, they are valuable
• One-to-one (personalized) targeting: Instead of manually defining segments and targeting them, offer an automatically generated personalized experience to your website visitors

Wingify allows you to define visitor segments for targeting and then can easily setup multiple flexible rules for displaying website content according to the segment of the visitor:

• Real-time Targeting: visitors keep changing intensions as they interact with your website. They evolve from freshly arriving on your website, browsing, spending some time on it, revisiting later, and finally making a purchase. Using Wingify, you can target content to the visitor during his different stages of evolution, all in real time
• 30+ Targeting Metrics: use many different metrics for targeting visitors. Target them based on their geo-location, frequency, loyalty, goals completed (such as purchases, signups, newsletter read, etc.), time spent, website categories browsed, exit page, search keywords, split test version assigned, etc.
• Zones and Campaigns: define parts of your website as zones, whose content will be targeted according to the type of visitor. Run campaigns targeted to particular visitor segments
• Testing of Targeting Creatives: if you are unsure which content would work best for a particular segment of visitors, test different variations of to know the best performer and then implement targeting on your website

Wingify's solution gives you unlimited possibilities to target as you like; we bet you will never feel constrained with Wingify. In fact, the wide array of options will keep you busy with doing ever-precise targeting, and thus ever increasing relevance for website visitors.

Our API is very comprehensive it allows you to fetch the most important visitor information at the time you need it most: be it checkout page, be it signup page or be it off-site mailing list.

To have us consult you on what latent potential your website may be having and how to exploit it with targeting, send us a mail.

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