A/B, Split, Multivariate Testing and Optimization

Think your website is truly optimized for maximum profits? Have you ever tested if customers visiting your website at 2 am in the morning prefer clicking on a subtle blue 'Buy Now' button than your existing flashy 'Add to Cart' red button?

Leading companies on the Internet such as Google, Amazon, and Ebay test even the tiniest of elements on their websites. And that is because through their clicks, only your website visitors can tell what works for them and what doesn't. When it comes to website design, gut feeling is usually very wrong.

Existing solutions take a blanket approach to optimizing: they would optimize the website overall for all the visitors. However, we at Wingify believe that website visitors are individuals with different likings and different behaviors. Wouldn't you agree with us that an optimized experience for a first time visitor would definitely be vastly different from the visitor who has already been on your site tens of times? With Wingify, you get the freedom to optimize your website separately for different customer segments.

Our advanced optimization engine built into Wingify gives you a universe of flexibility for performing tests on your website and (landing pages, campaigns, etc.):

Multiple Flavors: run tests on content, pricing, ads, page styling, even full pages
Benchmark on Multiple Goals: determine performance on variations not just on conversion rate, benchmark it on total sales made, time spent on page, number of pageviews, number of sessions and other goals to see correct tradeoffs
Segment-specific Tests: run tests for a specific customer segment only
Funnel Analysis of Variations: do funnel analysis of different variations to see effect of a variation on your full conversion funnel, not just one step of it
Multiple Tests on a Page: perform multiple non-interfering tests on a page
Site-wide Tests: tested pricing or an offer on products page? It would be reflected site-wide on shipping calculations, discounts, offers, etc.
Consistent User Experience: Your website visitors would never know they are part of a test; on their revisit, same variation would be presented to them as they were presented during the testing phase
Instant Reports: get statistically valid real time reports on how your test is performing

We offer most advanced testing platform, using which you are bound to find optimal experience for your website visitors. Be it landing page, home page, check-out page, product pricing, or a mailer, you can perform tests to find the best with Wingify.

Although you can test almost everything related to your business online using Wingify, there are several significant themes that stand out:

A/B and Split Testing: you test a variant of your existing advertisement, headline, background color, text on buy-now button, etc. against existing one. Find if new variant is doing better than the existing and repeat the process with new variants
Multivariate Testing: although simple and sweet, split testing can be slow as you only change one element at a time. With multivariate testing, you change multiple elements on the page at once and in the end combine the best elements to create a winning combination
Conversion Optimization: see what optimized your conversion funnel. Test different aspects of it and observe how they affect total funnel dropoffs
Campaign Optimization: find optimal responses for your online campaigns by testing multiple creatives with slighly different call-to-action. Usually, even minor tweaks to the creative you use for campaigns can significantly increase the click-throughs
Landing Page Optimization: out of all things that can be tested, landing pages are the leading candidates for optimization. They are your touch point with a potential customer, so need to be highly optimized. Test headlines, signup form fields, button color, image placement and size, ad copy length, etc. It is not unusual to see 150-200% increase in conversions after optimization has been done on landing pages
Product Pricing Test: value of a product is what the customer is ready to pay. Test pricing on real customers through varying pricing of a product dynamically and choosing the one which maximizes your profits (or business objectives)

We love testing and have found success with all clients we have worked with. Contact us if you too want to taste the sweetness of testing.

Product Screenshots

Create and run split, A/B and multivariate tests using intuitive WYSIWYG editor (with built-in image manager and uploader). Run tests on headings, banners, layouts, forms, etc. Extremely simple integration through a single piece of code. API allows for even tighter integration making it possible to run price and other advanced forms of tests.

Choose to run the test only for the selected segments. For example, see if reducing clutter from your homepage for repeat visitors actually helps increasing conversions. Benchmark the tests on multiple goals to see correct tradeoffs.

Intuitive results of tests on multiple goals. Clearly see performance of different variations and their difference from the control variation. Also know if the difference observed is statistically significant.

← Back to Product Description