Increase your website sales and conversions.
Website optimization tools that simply work.
This presentation reveals common problems which plague conversions and how to overcome those problems with testing and targeting.
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Transcript of this presentation
Reasons your conversion rates are low:
• You don’t currently optimize the heck out of your website
• You show same content to Joe and Moe, who visit your website with different intensions
• Even if you optimize, you don’t optimize for Joe and Moe separately
Why Optimization is Important?
• Would you be surprised if following tweaks double your conversion?
– a red “Buy Now” button
– “Safe shopping” logo
– Longer ad copy
• Customers behave in strange ways. Minor changes on website are shown to skyrocket conversions
Maybe…
• Rephrasing “Buy Now” to “Add to Basket” would work for you
• Displaying price in bold and placing a call-to-action works best
• Showing phone number on top-right boosts orders
• Getting rid of recommendations actually increases total sales
You cannot predict what works. Neither can we
Only your customers’ clicks can
But your customers are not just clicks
• They are individuals with different
– Intensions: browse, explore, or purchase
– Demographics: you don’t ship to India, tell that upfront to Ashok from Bangalore
– Histories: Don’t tell us that you don’t treat your repeat visitors differently than first-timers
– Interests: You optimized your site for Beer, but hey Tracy was looking for Wine
– Referral Sources: Partner Sites v/s Google Adwords v/s Direct Hit v/s Organic
Treat them differently
• Mine your web logs
• Define customer segments based on:
– Profitability
– Recency and Frequency
– Interests (which section they spend most time)
– Geography and Demographics
• Target website content to each segment separately to maximize probability of conversion
Do NOT Optimize Globally
• Optimize for different customer segments
• For example, a repeat visitor might convert better if there is lesser information on the website, so that he can focus on the task he arrived for: purchasing a fairy tale book for his daughter
• But it might be exactly opposite for the first time visitor, who likes to read in depth company shipping and return policy, etc. before purchasing a shiny, new, expensive golf set
Moral of the Story
• Do what Japanese do: Kaizen
– Define. Target. Optimize.
– Define. Target. Optimize.
– Define. Target. Optimize.
• No, above repeated lines are not by mistake
• You really have to target and optimize the nuts out of your website
Want to make Targeting and Optimization a breeze?
Presenting Wingify TargetOptiTM
Exploit 30+ Dimensions
and their combinations to target your customers…
Advanced Optimization Engine
Perform A/B (split), multivariate tests to know what really works for a segment and what doesn’t!
To catapult your conversion, get in touch with us today
Thank You!
Related links to explore:
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