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This presentation introduces you to the latest online targeting techniques that marketers are using to boost their returns.
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Transcript of this presentation
Did You Know?
“ Behaviorally targeted ad spending will reach $4.4 billion by the end of 2012 ”
Source: eMarketer
“ Nearly one-quarter of online marketers now use behavioral targeting ”
Source: Forrester
Targeting is NOT just a buzzword
See how marketers today are using targeting to maximize results…
Behavioral Targeting
Using clickstream data to predict visitor interests and purchase intensions. Common to see CTR increase by 50-100%
Daypart Targeting
Website visitors who see an ice-cream ad are most likely to click it during noon. Visitors are targeted based on when they visit
Geo-Targeting
Present website content customized to the city and country of the visitor. Localization of adverts skyrockets results
Re-Targeting
Targeting the would-be customers with the product they abandoned in the shopping cart are very likely to buy it
Affinity Targeting
Which section of the website is the visitor spending most time on tells a lot about his interests
Retail’s RFM Targeting
Retail industry’s favorite model: most recent, most frequent and most monetary profitable customers are the most valuable ones. Target them!
Referral Targeting
Visitors from organic searches bounce a lot often than direct hits. Don’t loose them, they are valuable
Are you doing enough to target your customers online?
Presenting…
Hold your breath.
Just kidding, you can breathe :)
Wingify's TargetOpti
A dead simple targeting solution that even your grandma can use to deliver maximum ROI
Real-time Targeting
As customers interact with your website, target them in real time
Multiple Targeting Options
Target content, ads, prices, categories
products, services. Options only limited by your imagination!
You Decide How to Target
Want even more flexible targeting?
Use recency, priority and random based targeting in one complex rule
Exploit 30+ Dimensions
and their combinations to target your customers…
Advanced Optimization Engine
Perform A/B (split), multivariate tests to know what really works for a segment and what doesn’t!
Powerful Reporting Interface
Visual Data Mining! Know who are clicking what and when. Track even individual visitors
One-line Javascript Integration
Integration is a breeze. Just one line of Javascript to integrate.
API for tighter integration
So?
Analyze your web strategy today
Ask yourself….
- If you know all about your customers and visitors?
- Who are the most loyal ones?
- Who are most profitable ones?
- Who are just about to buy?
- If you know exactly what is relevant to them?
- Are you selling X to someone interested in Y?
- Are your customers finding shiny new shopping cart unusable?
- If you are doing a good job treating them as individuals?
- Do you cross-sell to loyal users?
- Does a CEO visiting your website see the same content as a job applicant does?
We’re glad to help you answer
Thank You!
Related links to explore:
@wingify