Testing and Optimization

We help you test each and every aspect of your website. From landing pages to marketing campaigns to mailer subject lines to product pricing, with our help you can (and should) test it all.

Testing is one of the few activities in the world which is everything at once: fun, exciting and profitable. The thrill to see unexpected changes resulting in significant results is unmatched. All major retailers such as Amazon, Ebay, Shopping.com, etc. test their web pages extensively because they know that even little changes in button color and shape boost their conversions tremendously.

All websites and campaigns have potential to be optimized. More often than not, full potential of your online efforts is latent, only to be unlocked by setting up scientific experiments testing variations and pitching them against your current performance. Although you can test almost everything related to your business online, there are several significant themes that stand out:

• A/B and Split Testing: you test a variant of your existing advertisement, headline, background color, text on buy-now button, etc. against existing one. Find if new variant is doing better than the existing and repeat the process with new variants
• Multivariate Testing: although simple and sweet, split testing can be slow as you only change one element at a time. With multivariate testing, you change multiple elements on the page at once and in the end combine the best elements to create a winning combination
• Campaign Optimization: find optimal responses for your online campaigns by testing multiple creatives with slighly different call-to-action. Usually, even minor tweaks to the creative you use for campaigns can significantly increase the click-throughs
• Landing Page Optimization: out of all things that can be tested, landing pages are the leading candidates for optimization. They are your touch point with a potential customer, so need to be highly optimized. Test headlines, signup form fields, button color, image placement and size, ad copy length, etc. It is not unusual to see 150-200% increase in conversions after optimization has been done on landing pages
• Product Pricing Test: value of a product is what the customer is ready to pay. Test pricing on real customers through varying pricing of a product dynamically and choosing the one which maximizes your profits (or business objectives)
• Mailer Testing: you send mails to your customers but they never bother to open or simply respond to your offers. This is common with mailers because writing pursuasive mails is hard. But you can always test which subject lines, calls to action and content works best. Send test mailers to a sample of customers and based on the results choose the best mailer

As trivial it may sound, to ensure statistically valid results, setting up testing involves a good amount of math and technology. We have seen clients performing un-scientific experiments and ending up choosing unoptimal variations, which their ad-hoc methodology found to be the best. Some clients give up too early, while some clients stick to their experiments unneccessarly long. Plus, after few initial obvious tests, they run out of ideas and settle for partially optimized web pages.

You need expert help for your testing initiatives and here at Wingify, testing runs into our blood. Get in touch with us today if you want to experience magic and see the real potential of your online marketing efforts.