Dynamic Advertisements

Wingify develops advertisement creatives which are generated on-the-fly according to visitor context and behavior.

Stone-age static display and text adverts do not have a long time to live now. We believe that the power of advertising has not been fully exploited online. Marketers are still stuck with their newspaper and magazine based philosophy that advertisements are meant to be just displayed, waiting for the viewer to act. Web allows an unprecedented opportunity to interact with your potential customers in real time. With more and more people become advertisement-blind online, you have to provide relevance to the visitor and engage him.

For this you can use visitor context and behavior to generate advertisements on the fly. Some of the possibilities for dynamically generated advertisements include:

• Social media powered Ads: all mentions about you on Twitter, Blogosphere or other social media websites gets included in this dynamically updated ad. Viewers love to hear what world thinks about you, so tell them that in real time
• Visitor review/rating/comments powered Ads: Does your website allow visitor reviews or comments? Include them automatically in your advertisements
• Parameter based Ads: generate advertisements depending on visitor city, country, current category, demographics, preferred language, current page topic, etc.
• Mashup Ads: automatically generated adverts based on your website content such as case studies, press releases, news, RSS feeds, etc.
• Interactive Ads: let visitors interact with your ad. Provide them with a mini landing page inside the ad itself. Provide them search facility, clickable areas, dynamically updateable information, all within the ad

If you do display or text advertising, it is an exciting time to get started with dynamic advertisements. The scene is starting to heat up, so make sure you are ahead of the curve. Wingify has technology, creativity and skills to deliver even the most complex types of dynamic advertisements. Contact us if you want to discuss your marketing assignment and how we can help you with that.