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	<title>Comments on: What web analytics should actually be</title>
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	<link>http://www.wingify.com/conversion-blog/what-web-analytics-should-actually-be/</link>
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		<title>By: Luke Stevens</title>
		<link>http://www.wingify.com/conversion-blog/what-web-analytics-should-actually-be/comment-page-1/#comment-381</link>
		<dc:creator>Luke Stevens</dc:creator>
		<pubDate>Thu, 22 Apr 2010 03:14:54 +0000</pubDate>
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		<description>Yeah, I&#039;ve been thinking a lot about this, and may even do something about it after The Book is done. So many ideas, so little time...

Part of the problem is the one-size-fits-all approach with web analytics, when really it shouldn&#039;t be that hard to use a little bit of input to give the data some context, ie &quot;I&#039;m a blog, and my post URLs are x&quot; or &quot;I&#039;m an e-commerce store, and my product URLs are y&quot;, and then you can make much better reports centered around the &#039;atomic unit&#039; of the site, if I can put it that way, which would be much more useful than just focusing on visits and overall averages.
There&#039;s also no doubt a space for more meta-analytics tools too, like you mention, which pull a bunch of different things together. A common exchange format there would be nice. Huge task of making sense of all the disparate data sources though, given the difficulty that currently exists in just making sense of web analytics data.
It&#039;s been surprising how *un*useful I&#039;ve found Google Analytics &#039;Intelligence&#039; feature thus far, as while it&#039;s on the right track, it&#039;s still just not that, well, intelligent, given it can only pick out spikes from the data, with little context, and 99% of the time it&#039;s just noise. 
At the end of the day someone still has to &#039;read&#039; the data, and I think making that as easy as possible is probably where the biggest opportunities lie. That said, you&#039;d think with the 3547854785784587 web stats apps out there, we&#039;d be further along in designing these kinds of applications by now :)</description>
		<content:encoded><![CDATA[<p>Yeah, I&#8217;ve been thinking a lot about this, and may even do something about it after The Book is done. So many ideas, so little time&#8230;</p>
<p>Part of the problem is the one-size-fits-all approach with web analytics, when really it shouldn&#8217;t be that hard to use a little bit of input to give the data some context, ie &#8220;I&#8217;m a blog, and my post URLs are x&#8221; or &#8220;I&#8217;m an e-commerce store, and my product URLs are y&#8221;, and then you can make much better reports centered around the &#8216;atomic unit&#8217; of the site, if I can put it that way, which would be much more useful than just focusing on visits and overall averages.<br />
There&#8217;s also no doubt a space for more meta-analytics tools too, like you mention, which pull a bunch of different things together. A common exchange format there would be nice. Huge task of making sense of all the disparate data sources though, given the difficulty that currently exists in just making sense of web analytics data.<br />
It&#8217;s been surprising how *un*useful I&#8217;ve found Google Analytics &#8216;Intelligence&#8217; feature thus far, as while it&#8217;s on the right track, it&#8217;s still just not that, well, intelligent, given it can only pick out spikes from the data, with little context, and 99% of the time it&#8217;s just noise.<br />
At the end of the day someone still has to &#8216;read&#8217; the data, and I think making that as easy as possible is probably where the biggest opportunities lie. That said, you&#8217;d think with the 3547854785784587 web stats apps out there, we&#8217;d be further along in designing these kinds of applications by now <img src='http://www.wingify.com/conversion-blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Subhash</title>
		<link>http://www.wingify.com/conversion-blog/what-web-analytics-should-actually-be/comment-page-1/#comment-379</link>
		<dc:creator>Subhash</dc:creator>
		<pubDate>Mon, 19 Apr 2010 11:03:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.wingify.com/conversion-blog/?p=157#comment-379</guid>
		<description>Hi Paras,
Good point. I would in fact say that instead of tonnes of raw data (that we were trying to escape from) we are now ending up with tonnes of &quot;reports&quot;. 
Out of the fire, on to the frying pan. Only positive is that at least the direction seems right. :)

The industry needs a revolution else it will drown itself in data / metrics / reports / whatever it is producing now.

Subhash</description>
		<content:encoded><![CDATA[<p>Hi Paras,<br />
Good point. I would in fact say that instead of tonnes of raw data (that we were trying to escape from) we are now ending up with tonnes of &#8220;reports&#8221;.<br />
Out of the fire, on to the frying pan. Only positive is that at least the direction seems right. <img src='http://www.wingify.com/conversion-blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>The industry needs a revolution else it will drown itself in data / metrics / reports / whatever it is producing now.</p>
<p>Subhash</p>
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		<title>By: Wingify</title>
		<link>http://www.wingify.com/conversion-blog/what-web-analytics-should-actually-be/comment-page-1/#comment-377</link>
		<dc:creator>Wingify</dc:creator>
		<pubDate>Mon, 19 Apr 2010 04:36:19 +0000</pubDate>
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		<description>Yes, I wish someone comes up with a clutter-free intelligent web analytics soon. If not, maybe we will have to make this much needed solution :)</description>
		<content:encoded><![CDATA[<p>Yes, I wish someone comes up with a clutter-free intelligent web analytics soon. If not, maybe we will have to make this much needed solution <img src='http://www.wingify.com/conversion-blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: lloyd</title>
		<link>http://www.wingify.com/conversion-blog/what-web-analytics-should-actually-be/comment-page-1/#comment-376</link>
		<dc:creator>lloyd</dc:creator>
		<pubDate>Mon, 19 Apr 2010 04:30:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.wingify.com/conversion-blog/?p=157#comment-376</guid>
		<description>Wow ... any entrepreneur reading this not bogged down with the requisite number of projects on hand has just seen the next problem for them to solve, with an addressable market of every single ecommerce website out there. I would sure love to have the type of stats you are talking about!</description>
		<content:encoded><![CDATA[<p>Wow &#8230; any entrepreneur reading this not bogged down with the requisite number of projects on hand has just seen the next problem for them to solve, with an addressable market of every single ecommerce website out there. I would sure love to have the type of stats you are talking about!</p>
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