Contextual and Semantic Targeting

Wingify's contextual and semantic technology allows you to tap into your customer's context and present him with offers he is most likely to be interested in.

When it comes to marketing, context is the most important parameter which defines whether your offer is relevant to the customer. Wingify's technology can automatically detect the current context of the customer and present to him personalized, dynamically generated offers, recommendations, promotional messages, advertisements or any custom content.

Some of the parameters in Wingify's solution which define a customer's context are:

• Content of current page: analysis of the current page reveals your customer's current short-term interests. And our technology can distinguish between Python (a snake) and Python (a programming language)
• Time spent on page: if a customer spends more time on the page as compared to the overall population, his is really interested in the topic of the current page
• Nature of current page: web pages can be of multiple types. Some inform, some persuade and some do the selling. The nature of current page reveals intent of the customer
• Number, placement and type of the offers present on the page: The structure of current page and position of all advertisements present on it determines how impactful the current offer can be
• Boredom, Offer-blindness: if exposed to same offer multiple times, a customer can get bored and become blind to your offer

Contextual advertising can be used both on your website and on your advertising/partner network. Along with contextual advertising, you can leverage the power of behavioral targeting to skyrocket results of your marketing campaigns. A few possibilities for your business which Wingify can help you with are:

• Targeted offers: based on context and behavior, offer your customers with offers they are be interested in
• Recommendations: whether you are an e-commerce store or a online newspaper or even a corporate portal, recommendations generated for the visitor based on his context and behavior can dramatically increase your touch points with him
• Automatic cross and up-selling: akin to recommendations, you can recommend automatically chosen items to your customers
• Personalization: automatic personalize website appearance based on current context (and past behavior) of the visitor
• Ad-networks or Ad-servers: we provide techology that can power ad networks and ad servers. With a killer combination of contextual, behavioural and semantic targeting, our technology makes it possible to deliver the right advertisement to the viewer which maxim click-through probability

Give us a call if you want to explore how contextual advertising can increase relevance for your customer and thus make an impact on your company's profits.