Behavioral Targeting

Being online targeting experts, we provide you with end-to-end and cost effective solutions for a multitude of targeting types.

Wingify has expertise in implementing online targeting on-site, off-site and on-mailing-lists. That means you don't just target customers on your website, but target them as they travel across the web and as they access your mailers. Depending on nature of their business, marketers today are exploring several types of targeting, all of which Wingify can implement for you.

• Behavioral targeting: using short term and long term interests, predict next likely action and present customers with most compelling offer
• Daypart targeting: targeting based on time of day and day of week. Website visitors who see an ice-cream ad are most likely to click it (and buy an ice-cream online) during noon. Similarly, customer behavior is drastically different on weekdays than weekends
• Geo-targeting: present content customized according to city, country and preferred language. Localized content and advertisements improves conversions tremendously
• Re-targeting: if a customer abandons the purchase of a product, he is targeted to buy the same product (with a discount) on his next visit
• Email targeting: predict which customers are likely to churn, offer them discounts. Predict which customers are likely to buy another product, up-sell and cross-sell them in advance
• Affinity targeting: a website visitor reveals a lot about his interests in the first few pages he chooses to visit. Target him on his affinity to your website categories
• Recency, Frequency and Monetary (RFM) targeting: target your most recent, most frequent and most monetary profitable customers as they are most valuable for your business
• Referral targeting: visitors from organic searches bounce a lot often than direct hits. Don’t loose them, they are valuable
• One-to-one (personalized) targeting: Instead of manually defining segments and targeting them, offer an automatically generated personalized experience to your website visitors

Targeting offers relevance to your customers. Unlike a retail store, you don't have a salesman on your website who can talk to your customers and offer them a personalized treatment. What you can best do is to replicate that experience online through targeting.

Online targeting allows you to go beyond simple web analytics. Surely, you would already be measuring how customers behave on your website. Now it is time to act on that knowledge. Contact us to help you design, implement and manage targeting for your marketing efforts. For further knowledge, you can also read our comprehensive whitepapers on behavioral targeting.