Choosing a Behavioral Targeting Vendor

In the behavioral targeting arena, there are literally dozens of vendors competing with similar-looking offerings.  As someone who is interested in reaping benefits of targeting, you would surely be confused about which solution is the best fit for your needs. We enumerate some of the important questions you should ask when choosing a vendor:

• How scalable is the platform? Will it be able to handle thousands (or even millions) of visitors on your website daily?
• If it is an advertisement network, what is the reach of the network? What kinds of internet users see its advertisements?
• Is it a hosted solution or a solution that you would have to install on your premises? In case of hosted, what is the uptime of the solution?
• Do you get to own data?
• What kinds of reports does the platform generate?
• Does the vendor provides just the technology or provides full range of services including targeting strategy, creatives, support, etc.
• Last, but the most important, what does it cost? Does it justify investment? What is its ROI?

Even though we have a proprietary targeting solution, if you need expert help in evaluating vendors, contact us now. We would be glad to sort out the jungle for you!